Calvin Klein unveils a new fragrance for women titled "Downtown." Made for a young woman living in her own world, breaking away from the “expected. The fragrance is available as an Eaux de parfum in four sizes and a body lotion, body wash and body mist.
“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.” - Rooney Mara [WWD]
Calvin Klein Downtown Fragrance
for women 2013 Ad Campaign |
Actress - Rooney Mara |
Photography - Jean-Baptiste Mondino |
Film Director - David Fincher
